Fig. 4
Mean and standard error showing interaction between sale sign location (left v. right) and sale size font (25% smaller, identical, or 25% larger compared to other font on sign) on likelihood to buy measured with 11-point Juster scale. df (2,220), F=3.71, p=0.0260. Data analysis was generated using the GLIMMIX procedure of SAS software. (SAS for Windows, v 9.4, SAS Institute Inc.).

Mean and standard error showing interaction between sale sign location (left v. right) and sale size font (25% smaller, identical, or 25% larger compared to other font on sign) on likelihood to buy measured with 11-point Juster scale. df (2,220), F=3.71, p=0.0260. Data analysis was generated using the GLIMMIX procedure of SAS software. (SAS for Windows, v 9.4, SAS Institute Inc.).

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