Mean and standard error showing interaction between sale font color (red v. black) and sale font size (25% smaller, identical, or 25% larger compared to other font) on time to first fixation (measured in seconds). df (2, 220) F=4.07, p=0.0184. Data analysis was generated using the GLIMMIX procedure of SAS software. (SAS for Windows, v 9.4, SAS Institute Inc.).